Selling on social media is tricky and there must always be a balance between valuing your audience and being over-the-top salesy. Here are six important points to focus on:
- Give value whenever you can.
- Be the expert.
- Share your knowledge.
- Offer advice and solutions.
- Educate your audience.
- Humanise your company.
By implementing the above you begin to build trust and are seen to be nurturing your relationships with your audience so when you introduce your products and/or services they will be more readily accepted and appreciated.
One of the best ways to show the value and benefits of your products and/or services is to use testimonials.
Here is a suggested content plan should you wish to launch a new product and/or service.
Week 1 posts: Educate your audience on you, your company, your expertise and build your brand.
Week 2 posts: Tease your audience with an outline of your product/service and invite your audience to comment.
Week 3 posts: Launch your product/service.
I hope you found this helpful.
Sue Scobie – Building Your Brand.