Should you SELL on social media?

Building your brand

Selling on social media is tricky and there must always be a balance between valuing your audience and being over-the-top salesy. Here are six important points to focus on:

  1. Give value whenever you can.
  2. Be the expert.
  3. Share your knowledge.
  4. Offer advice and solutions.
  5. Educate your audience.
  6. Humanise your company.

By implementing the above you begin to build trust and are seen to be nurturing your relationships with your audience so when you introduce your products and/or services they will be more readily accepted and appreciated.

One of the best ways to show the value and benefits of your products and/or services is to use testimonials.

Here is a suggested content plan should you wish to launch a new product and/or service.

Week 1 posts: Educate your audience on you, your company, your expertise and build your brand.

Week 2 posts: Tease your audience with an outline of your product/service and invite your audience to comment.

Week 3 posts: Launch your product/service.

I hope you found this helpful.

Sue Scobie – Building Your Brand.