Blog

Building your brand

How to build your social media following!

Having a large following on social media allows you to increase visitors to your website, build trust and credibility. This then leads to the opportunity to build more relationships which will hopefully convert to sales. But how do you do this? You have at your fingertips two vital and powerful platforms to use and the…
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Building your personal brand on LinkedIn

A fabulous way to present yourself to the business community is via a personal LinkedIn profile. Your profile should build trust and credibility that will lead to quality connections on LinkedIn, generating confidence and authenticity. Once established, you can begin connecting with like-minded professionals, people you would like to get to know and follow, future…
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Should you SELL on social media?

Selling on social media is tricky and there must always be a balance between valuing your audience and being over-the-top salesy. Here are six important points to focus on: Give value whenever you can. Be the expert. Share your knowledge. Offer advice and solutions. Educate your audience. Humanise your company. By implementing the above you…
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Social Media made easy!

It doesn’t matter how small your business or budget, every business should have a social media strategy. Why? * To build your brand * To humanise your company * To build trust * To promote your business, your products and services, your employees and clients  * To be recognised as the expert in your field…
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5 Common Social Media Mistakes

Are you winning with your social media? Are you looking to start or improve your social media strategy? Here is a list of five common mistakes to try and avoid. Not having a plan: No matter how small your business or marketing budget is, you should have a plan. Define your goals and how you’re…
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Want to reach more clients?

Please watch this video if you would like to build your brand, nurture your existing relationships with clients and reach out to potential new customers. https://youtu.be/07WXeLh-_7M

How to create high-quality video content

No matter what social media platform you’re trying to focus on, video should be an integral part of your strategy. After all, videos get twelve times more shares on average than text and link posts combined. To put it simply, videos can help you build your brand, capture leads and gain customers on social media.…
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If you’d like to build your brand give Sue Scobie a call.

I was interviewed recently by Eric Kontos, Editor of online publication South West Voice. Here’s what he had to say. http://www.southwestvoice.com.au/sue-scobie/?utm_source=rss&utm_medium=rss&utm_campaign=sue-scobie

When is the right time to post?

by Sue Scobie  While it is a valid question, there is not a definitive answer. Whether you want to increase engagement or boost your reach – timing is dependent on a number of things. For example, your industry, the type of audience you have, the products or service you offer, what you post, how often…
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Stand Out! Shout out!

I would like to give a BIG shout out to the very talented and inspirational Angela Martinez from Bella Arts, who designed my fabulous logo and business cards. As I’m all about brand building, choosing my logo was so important. Brand loyalty is huge and something every business needs to foster. Business cards are also…
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